Most hotels talk about cross-selling, but mostly just to overnight guests. The true opportunity lies in expanding cross-selling beyond the room and turning your entire infrastructure into an active revenue generator.
With average occupancy around 65%, roughly 35% of rooms remain empty every night. But the real lost revenue isn’t in unsold rooms—it’s in pools, spas, beach clubs, and gyms operating below their full potential.
You’ll learn how to monetize these assets with a structured incremental revenue channel, leveraging expanded cross-selling strategies—without CAPEX and without impacting your ADR.